Each year the Africa Health Exhibition and Congress expands its impact even more widely within this continent’s medical industry and beyond. We were privileged to cover the extensive content in stills and video for the third time last month, as 7000 attendees thronged to participate at Gallagher Estate in Midrand, Johannesburg.
500 local and international exhibitors as well as 13 accredited conferences showcased and shared state of the art equipment, insight and information, addressing the full spectrum of subjects that matter for all of our health. It is always heartening to witness such a concentration of medical technology and expertise at this annual Expo, which is presented by the superb Informa Life Sciences team.
They exemplify excellent event management on a major scale, including having a clear vision for their media and marketing requirements. From a photography and videography perspective, intensity runs highs throughout the 3 days, necessitating teamwork of our own in order to capture the many highlights and non-stop, concurrent activity that characterizes the event.
One of the valuable lessons that you can learn from our clients is the importance of planning ahead to ensure that you leverage the marketing potential of your own events, in terms of PR and media lead up, live broadcast and follow-up. It’s also well worth your while to make provision for interviews with key people at your events, in order to build a bank of compelling testimonials.
To view photos and video from this exceptional Expo, visit the website here. We highly recommend factoring your own photography and videography requirements into the planning for your events, in order to maximize the return on your investment, which typically includes significant time, energy and money. Of course, you’re welcome to contact us to discuss how we can help.