Many factors contribute to creating a great video, but we’ll summarise a few key points in this post. After clarifying the purpose of your clip, which will guide the style and tone of your production, as will any relevant brand direction, consider the following:
Buy the best equipment (video camera, lighting, sound) that you can afford. To minimise background noise when recording voice, use a good quality lapel microphone or rifle mic, depending on your scenario. Lighting solutions vary and we find LED lights particularly effective, being portable and versatile as they can run on batteries or 220V electricity. Source the best editing software and training for your budget, aligned with your objectives. Bear in mind that editing can be extremely time-consuming, so consider ease of use in your selection of software, as well as the scope for creating original content.
Here’s a sample video that we created for Naomi’s signature site, www.naomiestment.com, to illustrate some of the tips mentioned below.
* Setting: preferably do a recce trip to establish the direction of the sun if you’ll be outdoors. If so, try to limit your time to early morning and late afternoon/evening. Move around to establish the best vantage point for composition, conditions and ambient light, paying attention to the backdrop. Ensure that this contains as little distraction as possible.
* Lighting: if you’re shooting an interview, light your subject appropriately for the mood you wish to capture. Check for any harsh light that could cast unattractive shadows, especially on their face. A good guideline is to set up a 3-point arrangement, with a light source to either side and slightly in front of your subject, and a third behind them.
Video Editing Tips
* Voice-over: depending on your content, an excellent script and voice-over can add tremendously to your video, engaging viewers and drawing them into a compelling story. A teleprompter (iPad or other) can assist with smooth delivery of the voice-over.
* Music: a vast range of royalty-free music can be purchased via the Internet. Select your music carefully and use it to orchestrate viewer emotions. For best results, time the beat of the soundtrack to your scene changes.
* Cutaways: introducing tighter and/or broader perspectives of similar subject matter, or illustrating a point visually, can make your video much more interesting. When using still images for this purpose, it’s also an idea to animate them subtly.
* Titles, Transitions, Effects: depending on what your editing software offers, it’s worth playing with titles and transitions to tweak your production, accommodating branding where required. Special effects are more advanced but can add great impact.
Most importantly, have fun and enjoy the process of creating your video!