Ubuntu Mass Ride

Ubuntu Mass Ride at Yamaha SA

The spirit of Ubuntu flourished last Sunday, when more than a thousand bikers came together at the iconic World of Yamaha concept store to participate in the impressive Ubuntu Mass Ride. Our OV&P team covered the event on behalf of Yamaha, using two aerial drones to capture multiple perspectives, as well as shooting ground video footage and impromptu interviews with participants.

It was inspiring to witness their passion for riding motorcycles and to hear them share why this is personally special to them, in addition to how it connects people across all cultures, ages, backgrounds, genders and walks of life. With so much revving in the background, a directional microphone was called for, in combination with one of our Panasonic DVX200 video cameras. Our DJI Osmo also came in handy for close-up shots between the bikes. Watch our video below for a taste of the high voltage energy of the day!

Yamaha Brand Ambassador, Alfred Matamela (a.k.a. King Donut), a legendary motorcycle rider and instructor from Soweto, organised the event, and a number of people there noted their gratitude to Yamaha SA for being gracious hosts and providing coffee and snacks for everyone – including riders from various clubs with a range of different motorbike brands, all equally welcome.

The pre-ride briefing and prayer focussed on gratitude for contributors to the event and of course safety for all the riders, also sharing details of the route to Westonaria and key traffic points to look out for. Then the throttles started twisting, turning up the volume as the eclectic procession of motorcycles headed out though the gates in the direction of the M1 highway.

Well done Yamaha and everyone else on this exceptional event. Bikers totally rock and so does the spirit of Ubuntu!

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