View From The Top

Dave and Naomi Estment - Co-owners of OV&P

Standing at the top of a 50m tower is definitely not your average angle on life, but all in a day’s work here at OV&P, as part of the ongoing capture of a 15-story construction project by our valued clients at FWJK. The skinny, temporary tower has been erected in Illovo, Johannesburg, in order to provide a platform for Dave to create a time lapse video that combines spectacular aerial perspectives shot from our drones with vibrant ground-based photos and videos.

I joined him under some duress last week, since our fabulous freelance cameraman, Chris (pictured below) who usually accompanies Dave up the tower, wasn’t available. Can’t pretend I wasn’t stressed . . . and frankly scared! It took longer to climb with me, thanks to stopping a few times for me to rest and reinforce my courage. Apart from moral support, two people are needed to carry kit and complete various tasks like downloading images, replacing memory cards, as well as setting up and repositioning the camera.

Cameraman Chris Duys on 50m Tower

The innovative time lapse setup – provided by Action Gear – utilises a GoPro camera mounted inside a mini, all-weather pelican case that includes a tailor-made cutout to accommodate the camera lens. A small solar panel is attached to the outside of the case, powering the camera battery to facilitate taking thousands of photos over extended periods, with intervals selected as required.

This can contribute a special element to an ongoing visual legacy that showcases great work. It is particularly powerful for long term, large scale projects that involve expansive perspectives – and height really helps for maximum impact. How about your legacy? A 50m tower is a rare exception to the rule, but what do you do to share the story of your work and how it serves your market? To discuss ways to do this via compelling, creative photos and videos, give us a call. We’re standing by to help.

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