visual marketing using photos and/or videos

Winelands Anniversary

It’s been a year since we moved from Johannesburg to the magnificent Western Cape Winelands and we feel so privileged to live and work here, especially when we get to film and photograph breath-taking properties, including farms, lifestyle developments, homes and historical buildings. Shooting property is one of our specialties, in part because Dave and I both certified as estate agents years ago, so we understand the requirements and have insight into what works to highlight key features of properties.

We love this work as it draws on a number of our core skills, including my diploma in interior decorating, which contributes to shooting interiors, and Dave’s extensive experience and skill as a licensed aerial drone pilot. In addition to recently filming and photographing the various buildings and vineyards on a beautiful wine farm, he captured a stunning time lapse sequence of the sunset from a spectacular vantage point. Here are a few behind the scenes pics to give you an idea of what we did:

Our interior and exterior, aerial and ground based images and video combine powerfully to create compelling portfolios that assist owners in showcasing their properties and promoting their associated businesses and services, or else support the sales objectives of appointed estate agents. Depending on the specific purpose of each shoot, the content can be enhanced with our product and lifestyle photography and videography too, shot strategically in our studio or on location in enchanting settings.

We’re also passionate about crafting impactful promo videos that leverage top quality, evocative content with captivating scripting and professional voice overs that convey the essence of our clients’ vision and message, while effectively demonstrating what they deliver, because ‘showing’ prospective customers what you do is so much more meaningful than ‘telling’ them. Contact us today if you’d like a no-obligation conversation to explore inspiring ideas to showcase your business or property.

Special shoutout and thanks to all our clients and associates who’ve contributed to our successful business transition to the Winelands, and to our wonderful family and friends for all they’ve done to help us establish our new home here!

Naomi & Dave Estment of Outdoor Video & Photographic

Wrapping up 2020

What a year this has been and how amazing to think that it’s almost behind us! We can likely agree that it’s been particularly challenging, including for businesses across the board. So, we’re especially grateful for each and every client, associate, supplier, family member and friend who has supported us and participated in our journey throughout 2020. Sincere thanks to you all!

Despite the significant impact of lockdown on our in-person photo and video shoots, as well as the knock-on effect of widespread budget cuts by many clients, we’ve been blessed with some inspiring work for special people. The creative fulfilment this brought us offered refreshing relief from the global focus on Covid-19, and we’re delighted to have contributed to their marketing campaigns. Above is a recent pic from our final climb onto a warehouse roof to retrieve the time lapse camera that had been faithfully capturing the contstruction of the new warehouse that you can see behind us, for our valued clients at Fortress REIT Limited.

Here’s another example of a project that we filmed and photographed for SA Paving, including capturing their wonderful team at work! This video combines ground and aerial photography and videography, which adds great perspectives for a more dynamic viewing experience, and helps to showcase the premium service that this industry leader has been delivering for over 40 years:

And here’s a super fun, Bond-inspired stop motion sequence that we created for Dimanzi perfume’s men’s fragrance, which Dave wears and we love! The theme incorporates vibrant gambling flair, complete with cards, chips and dice rolling out onto a black glass reflective surface for added impact and allure. Take a look for some fast-paced action and then click here to shop online for Christmas gifts in the form of gorgeous Dimanzi fragrances for men and women to treat that special person in your life!

Do you have any innovative plans for your marketing projects, perhaps to implement in 2021 so that you can start the year strong? We hope these two videos give you some fresh ideas and inspiration, and wish you every success as we move forward in collective recovery from 2020. In the meantime, Happy Holidays to you and yours, and may your festive season be richly blessed!

Dave Estment - Aerial Photographer & Videographer

At Your Service

Such strange times we’re all experiencing. How are you and yours holding up? We hope that you’re finding ways to navigate our global situation successfully, including continuing to work as that applies to you. We’re grateful to be back in business after some barren lockdown weeks, and are at your service to help with any ground or aerial photography or videography needs you may have.

Above is a pic of Dave prepping his drone before a recent shoot we did for the fabulous team at Nature’s Choice and their Baobab manufacturing facility. This was to create a promo video for them to share with prospective partners, with a view to providing contract packaging opportunities to utilise the full capacity of their state-of-the-art plant that processes raw materials and packages them into ready-to-eat, resealable pouches. It was a privilege and pleasure to work with this positive, purpose-driven and visionary team!

Here’s a sneak peek, including ground and aerial perspectives that showcase the superb level of excellence they uphold:

Online communication, especially via video, has never been more important for connecting with your followers, clients and prospects, filling the void created by social distancing and mass elimination of in-person meetings and conferences. Are you utilising this medium, and if so, to its full capacity? If not, why not? Are there perhaps obstacles in your way, such as discomfort towards showing up on camera, uncertainty about how to do this most effectively, or confusion surrounding your visual marketing message?

If that’s the case, then now’s the time to act to ensure you don’t get left behind or lost in the noise of amplified competition online. We have the perfect gift to help you, in the form of Naomi’s FREE Rock That Lens Intro online course that offers a great introduction into how to shine on camera and create a compelling online presence that magnetises your ideal audience to you.

Free Online Course by Naomi Estment

CLICK HERE to join the savvy professionals and business owners who have been eagerly signing up in recent weeks. Why? Because being grounded and clear in your branding and personally empowered to convey your message to your target market is essential to success in our new reality, and exponentially more impactful with the help of exceptional, authentic photo and video content.

If you need a professional shoot to ensure that your photos and videos stand out from the crowd, please get in touch. We’d love to assist.