How Video Can Work For You

Naomi Estment's B-School Scholarship

Do you have a message to share – something significant and far-reaching that you want to communicate in a compelling way with prospective customers, contacts, partners, associates or mentors, across the world? Is it your intention to move people to action as a result, for the potential benefit of yourself and many others? If so, consider the unsurpassed power of video to achieve this. It’s no wonder that 74% of all Internet traffic in 2017 is predicted to be video, as reported by Syndacast and highlighted by Hubspot Blogs in January 2016. This worldwide wave is gathering momentum for good reason. My recent personal experience offers a powerful example and provided me with an exceptional gift.

Over the past few years my interest in the opportunity for online business has intensified, motivated in part by a select group of Internet business mentors, most notably Marie Forleo, who is a master in the art of meaningful video messaging, helping thousands of entrepreneurs world-wide ‘create a business and life they love’. Among many accolades and accomplishments, Marie was ‘named by Oprah as a thought leader for the next generation and one of Inc’s fastest growing companies of 2014’. As a subscriber to her free Marie TV YouTube channel and email list, I received notification a month ago that scholarship applications were open for her online B-School program. These took the form of 90 second (maximum) video clips that shared your story, business concept and the greater why behind it, i.e. how this translates into serving others in a profound way.

Given our particularly poor Rand to US Dollar exchange rate, the program required a significant investment for us in South Africa. I really wanted a scholarship and had 2 days to create a short video clip to share my passion and my message with Marie. After preparing my content, I set up our studio for the shoot, with Juanita and Dave’s wonderful help. Here is my video application, which won me a scholarship to Marie Forleo’s online B-School:

Heartfelt thanks to Marie for this phenomenal opportunity and for such special endorsement of my concept. This is to launch an online element to our photography and videography business, in the form of confidence on camera coaching for visionary but camera-shy women to help them ‘Rock That Camera’ and share their brilliance via photos and videos. If you’d like to know more about this, please visit my website and feel free to contact us with any questions on how to utilize the power of video in order to promote your own company or career.