Smartphone Video Sample in OV&P Studio

Timely Smartphone Tips

Hi everyone, we’re thinking of you with care and curiosity at this challenging time. How are you feeling and responding in relation to the current world crisis caused by Corona? Whether anxious and uncertain or determined to move forward positively, we’re sure it’s playing on your mind to some degree. Perhaps the conversation includes questions about doing business online?

Either way, your online presence, in terms of your personal and business brand, is more important than ever for connecting with others. And connection is key in order for you to contribute your valuable services and perspectives to your community. With virtual communications replacing in-person meetups everywhere, photos and videos are fundamental to conveying your message in a compelling, authentic way that benefits you, your business and your prospective clients.

Online success requires sharing fresh imagery of yourself and topics related to your brand on a consistent basis. Professional photo and video shoots are pivotal for positioning your brand as premium, particularly when it comes to profile pictures and promotional content on your website and online platform. There is also value in shooting and sharing smartphone photos and videos for general social media and blog posts, provided that you’re empowered to showcase your brand and do it justice.

So, we’d love to support you in learning how to shoot and share meaningful, better quality photos and videos, simply with your smartphone. For this reason, Naomi has added two brand new BONUS videos to her Smartphone Shooting Tips online course which she’s offering for ONLY $27 (70% SAVING) until midnight on Sunday 22 March 2020 to inspire you to take action.

Smartphone Video Equipment Samples
Above is a thumbnail from one of the new bonus videos in the course that demonstrates sample equipment, and the top image is from the other bonus video that features various samples of smartphone videos, to give you ideas for your own videos. The core content lessons in the course are geared to help you boost your online presence by learning the following:

* Insider tips to shoot and edit your smartphone photos
* How to take better videos of you presenting to camera
* 5 essential tips to help you present effectively on video
* Plenty of ideas for value-rich photo and video content

In a nutshell, this course can be your kickstart to leverage the capability of your smartphone camera. For your complete peace of mind, it includes a full 30 day money back guarantee in case you’re not entirely satisfied, which we sincerely doubt will happen. CLICK HERE to sign up and start shooting and sharing photos and videos that represent you and your brand engagingly.

P.S. If you feel it can benefit people you care about, please share this post with them and help us to help you. Thank you! 

P4 Pro Shooting Aerial Footage for OV&P

How Do We Do It?

Here at Outdoor Video & Photographic, we’re privileged to have long-standing relationships with some of the finest corporates and property developers in South Africa. What’s really cool is how much we’ve learnt over the past 18 years that has enabled us to improve and refine our techniques and technology so that our clients are always excited about the work we produce for them.

A big game changer over the last 10 years has been the advent and exponential growth of what is known as image stabilisation, which is achieved through powerful technology being built into hand-held filming platforms such as the DJI Ronin. Even more amazing is the use of similar technology in remotely controlled quadcopters known as DRONES, like the P4 Pro pictured above.

When we create a video or short film there are a multitude of factors that come into play which, if not choreographed and planned effectively, can result in lost time, money and more importantly, one’s reputation in the videography industry. Ground based filming, usually done with gimbals or tripods, as our good friend and freelance cameraman Chris Duys demonstrates below, is the foundation of most filming projects, but being able to add a whole new dimension (literally) to the storyline has upped the ante bigtime.

Chris Duys Shooting Video for OV&P

This is where aerial drones and hand-held gimbals come into their own. The technology used in drones has enabled manufacturers to shrink the size, reduce the originally exorbitant price dramatically and exponentially increase the functionality and quality of these amazing pieces of engineering art, to the point that if you don’t take advantage of them you’re going to get left behind in terms of missing the opportunity to exploit the potential power of your online and traditional marketing efforts.

The silver bullet is the incredible level of stability one can achieve using these three axis gimbals with the latest tech stabilising the image irrespective of the wind buffeting the drone every which way or the jarring that is almost impossible to obviate when walking, running or jumping around with a hand-held camera that is not stabilised.

In the past filmmakers have used huge pivoting structures called jibs to track moving objects on the ground and they’ve had to use expensive helicopters for aerial shots with expensive gimbal systems to stabilise the video and stills footage. All of this new, amazing tech is particularly effective when combined with other elements to achieve the desired look and feel for each production.

Chris Duys & Dave Estment of OV&P

On the technical side, this involves combining elements such as ground based tripod footage and ground based gimbal footage with stabilised aerial footage (the new dimension), as well as time-lapse footage where applicable. This is created from multiple interval images such as Chris and I were setting up here to capture construction in progress. Some other key elements that come into play are creative aspects like shallow depth of field, focus pulling, lighting, audio and slow/fast motion effects, colour grading, etc.

Using one element on its own is limiting and far less compelling than leveraging our creative and technical talents to merge all of the options available, be it to create content for construction, corporate, wildlife, commercial or any other visual tool intended to enhance credibility, highlight differentiators and showcase value systems on behalf of any business out there.

I hope this brief explanation of how we do it and what tech we use sheds some light on the complexity of options available to our videographers in their quest for excellence. If you have any questions, you’re welcome to post a comment below. We’re happy to chat!

Dave and Naomi Estment - Co-owners of OV&P

View From The Top

Standing at the top of a 50m tower is definitely not your average angle on life, but all in a day’s work here at OV&P, as part of the ongoing capture of a 15-story construction project by our valued clients at FWJK. The skinny, temporary tower has been erected in Illovo, Johannesburg, in order to provide a platform for Dave to create a time-lapse video that combines spectacular aerial perspectives shot from our drones with vibrant ground-based photos and videos.

I joined him under some duress recently, since our fabulous freelance cameraman, Chris (pictured below) who usually accompanies Dave up the tower, wasn’t available. Can’t pretend I wasn’t stressed . . . and frankly scared! It took longer to climb with me, thanks to stopping a few times for me to rest and reinforce my courage. Apart from moral support, two people are needed to carry kit and complete various tasks like downloading images, replacing memory cards, as well as setting up and repositioning the camera.

Cameraman Chris Duys on 50m Tower

The innovative time lapse setup – provided by Action Gear – utilises a GoPro camera mounted inside a mini, all-weather pelican case that includes a tailor-made cutout to accommodate the camera lens. A small solar panel is attached to the outside of the case, powering the camera battery to facilitate taking thousands of photos over extended periods, with intervals selected as required.

This can contribute a special element to an ongoing visual legacy that showcases great work. It is particularly powerful for long-term, large-scale projects that involve expansive perspectives – and height really helps for maximum impact. How about your legacy? A 50m tower is a rare exception to the rule, but what do you do to share the story of your work and how it serves your market? To discuss ways to do this via compelling, creative photos and videos, give us a call. We’re standing by to help.