When last did you update your website photos? For you, this may mean compelling profile pics of you and your team, if you have one, as well as some captivating behind-the-scenes shots of you all at work, doing what you do. It’s also key to showcase where you work by featuring attractive, welcoming images of your premises, indoors and outdoors (including aerial) if that’s appropriate for you.
We recently had the privilege and pleasure of capturing fresh website photos and footage for the fabulous team at Blakes Maphanga Attorneys in Randburg. An esteemed, long-established law firm that specializes in providing expert legal services, they have beautifully maintained premises including a library filled with law books. It’s special ambience contributed to creating a perfect setting for some of the team and individual photos, and for strategic filler pics that evoke mood for their new website:
These filler pics purposely focus on relevant items such as law books, branded pens, spectacles, notebooks, cups of coffee and discreet vases of flowers, with the background blown out of focus. What items can help to showcase what you do and offer visual insight to enhance your website and amplify your brand? It’s worth considering this for your next photo and/or video shoot.
You want to help prospects instantly and easily imagine what it will be like to work with you, while building the ‘know, like and trust’ factor for your brand. Ideally, shoots will also promote teamwork in a powerful way, revamp your company spirit and reinforce your and your clients’ confidence in your business. Of course, professional video content can ramp up the impact of this even more.
Professional shoots that leverage skillful lighting as well as experience and expertise in composing photos and assisting you to pose attractively, can dramatically up-level the success of your marketing, online and offline. They can also help to position your brand as premium, empowering you to charge premium prices, if this is in alignment with the value and quality that you offer.
Mid-year is a great time to refresh your online presence and spice up your website with an up-to-date look and feel, to help you and your business finish the year strong! If you need help with professional photos and videos, you’re welcome to contact us.
