Video is a leading means of engagement on the Internet, so it makes sense to capitalize on this to up-level your website by sharing a compelling intro video on the front page, for example. This can take many forms, depending on your focus, but a simple and impactful approach can be to film yourself speaking about what you do and why. Yet if you’re not familiar with the potentially complex process of shooting and creating videos, the thought of going about this may be overwhelming. Here are a few pointers to get you started, as well as a sample intro video from my personal website www.naomiestment.com: Continue reading “Wow Your Website”
Pro photographer, videographer, editor, co-founder of Outdoor Video & Photographic, former SA Best Photographic Blog Winner and 2 x Runner Up.
Visual Marketing Revamp
Revisiting the design and content of your website can result in a vibrant brand refresh, particularly when new photo and video content is included to enhance relevant, laser-focused copy. I recently worked through this process on my signature website www.naomiestment.com, which is where I share camera coaching for visionary women who want to rock that camera and share their brilliance via images and video. Continue reading “Visual Marketing Revamp”
How To Rock Your Selfie
Let’s face it, selfies are the flavour of the day, but while there are ways to rock them, they can also bomb badly. Above is a cool example by Dave and one of our freelance cameramen, Chris Duys, showing how much fun they can be, and how well they can work when you get creative with them. Continue reading “How To Rock Your Selfie”