visual marketing using photos and/or videos

Smartphone Video Sample in OV&P Studio

Timely Smartphone Tips

Hi everyone, we’re thinking of you with care and curiosity at this challenging time. How are you feeling and responding in relation to the current world crisis caused by Corona? Whether anxious and uncertain or determined to move forward positively, we’re sure it’s playing on your mind to some degree. Perhaps the conversation includes questions about doing business online?

Either way, your online presence, in terms of your personal and business brand, is more important than ever for connecting with others. And connection is key in order for you to contribute your valuable services and perspectives to your community. With virtual communications replacing in-person meetups everywhere, photos and videos are fundamental to conveying your message in a compelling, authentic way that benefits you, your business and your prospective clients.

Online success requires sharing fresh imagery of yourself and topics related to your brand on a consistent basis. Professional photo and video shoots are pivotal for positioning your brand as premium, particularly when it comes to profile pictures and promotional content on your website and online platform. There is also value in shooting and sharing smartphone photos and videos for general social media and blog posts, provided that you’re empowered to showcase your brand and do it justice.

So, we’d love to support you in learning how to shoot and share meaningful, better quality photos and videos, simply with your smartphone. For this reason, Naomi has added two brand new BONUS videos to her Smartphone Shooting Tips online course which she’s offering for ONLY $27 (70% SAVING) until midnight on Sunday 22 March 2020 to inspire you to take action.

Smartphone Video Equipment Samples
 
Above is a thumbnail from one of the new bonus videos in the course that demonstrates sample equipment, and the top image is from the other bonus video that features various samples of smartphone videos, to give you ideas for your own videos. The core content lessons in the course are geared to help you boost your online presence by learning the following:

* Insider tips to shoot and edit your smartphone photos
* How to take better videos of you presenting to camera
* 5 essential tips to help you present effectively on video
* Plenty of ideas for value-rich photo and video content

In a nutshell, this course can be your kickstart to leverage the capability of your smartphone camera. For your complete peace of mind, it includes a full 30 day money back guarantee in case you’re not entirely satisfied, which we sincerely doubt will happen. CLICK HERE to sign up and start shooting and sharing photos and videos that represent you and your brand engagingly.

P.S. If you feel it can benefit people you care about, please share this post with them and help us to help you. Thank you! 

Blakes Maphanga Team

What A Team

When last did you update your website photos? For you, this may mean compelling profile pics of you and your team, if you have one, as well as some captivating behind-the-scenes shots of you all at work, doing what you do. It’s also key to showcase where you work by featuring attractive, welcoming images of your premises, indoors and outdoors (including aerial) if that’s appropriate for you.

We recently had the privilege and pleasure of capturing fresh website photos and footage for the fabulous team at Blakes Maphanga Attorneys in Randburg. An esteemed, long-established law firm that specializes in providing expert legal services, they have beautifully maintained premises including a library filled with law books. It’s special ambience contributed to creating a perfect setting for some of the team and individual photos, and for strategic filler pics that evoke mood for their new website:

Blakes Maphanga Website Photos

These filler pics purposely focus on relevant items such as law books, branded pens, spectacles, notebooks, cups of coffee and discreet vases of flowers, with the background blown out of focus. What items can help to showcase what you do and offer visual insight to enhance your website and amplify your brand? It’s worth considering this for your next photo and/or video shoot.

You want to help prospects instantly and easily imagine what it will be like to work with you, while building the ‘know, like and trust’ factor for your brand. Ideally, shoots will also promote teamwork in a powerful way, revamp your company spirit and reinforce your and your clients’ confidence in your business. Of course, professional video content can ramp up the impact of this even more.

Professional shoots that leverage skillful lighting as well as experience and expertise in composing photos and assisting you to pose attractively, can dramatically up-level the success of your marketing, online and offline. They can also help to position your brand as premium, empowering you to charge premium prices, if this is in alignment with the value and quality that you offer.

Mid-year is a great time to refresh your online presence and spice up your website with an up-to-date look and feel, to help you and your business finish the year strong! If you need help with professional photos and videos, you’re welcome to contact us.

Illovo Central view towards Sandton

Movers and Shakers

How strongly do you buy into the power of visual content to amplify your marketing and online media? If you’re anything like our valued client FWJK, you’re fully on board and leveraging it to the benefit of your business and brand. What started out as a casual introduction over a cup of coffee has blossomed into our excellent relationship with the highly professional team of engineers and project managers at this dynamic and dedicated property development company.

With specialist insight and input from the FWJK team, we capture the journey of each new development, from turning the first sod of soil to completion of their “AAA” grade high-rise office blocks in Sandton, Johannesburg – the heart of Africa’s financial hub. An effective strategy that we’ve implemented together is to create a quarterly update video and series of photos of the progress achieved over the previous 3 months, until completion of each project.

This is particularly appreciated by the stakeholders and investors, as they get to see the awe-inspiring work that results in each building rising up from an empty piece of land and growing every quarter into a towering icon. Premium finishes and fittings add the final touches to what will become a sought-after base for the prospective tenants and owners, as they proudly share their new abode with their clients, friends and families.

The video below shows FWJK’s latest development, Illovo Central, going up in the exclusive location between St Davids Marist in Oxford Road and the iconic Summer Place conference centre in Mellville Rd. It will be an 18 story “AAA” office facility, eventually sharing its ground floor with Illovo Point which is directly next to it, to create an upmarket retail experience for diners and shoppers. The video depicts the building progress from February to end April, 2019:

This strategy is a classic example of a modern corporate or commercial business adapting to the times and utilising the best possible platforms to market, inform and archive their exceptional achievements in the form of time-lapse videos, aerial video and stills, as well as traditional ground-based videography and photography. Including photos and footage of key players in the projects adds interest and appeal too, bringing the coverage vibrantly to life.

How can your business benefit from leveraging compelling visual content and archival media to ramp up the impact of your marketing? We’d love to discuss the value in this, as it applies to your specific requirements and industry, with a view to applying our extensive experience and expertise to support your business growth. Please contact us if you’re interested in exploring ideas and options. We’d love to assist.