aerial photos

Dave Estment - Aerial Photographer & Videographer

At Your Service

Posted by Naomi on

Such strange times we’re all experiencing. How are you and yours holding up? We hope that you’re finding ways to navigate our global situation successfully, including continuing to work as that applies to you. We’re grateful to be back in business after some barren lockdown weeks, and are at your service to help with any ground or aerial photography or videography needs you may have.

Above is a pic of Dave prepping his drone before a recent shoot we did for the fabulous team at Nature’s Choice and their Baobab manufacturing facility. This was to create a promo video for them to share with prospective partners, with a view to providing contract packaging opportunities to utilise the full capacity of their state-of-the-art plant that processes raw materials and packages them into ready-to-eat, resealable pouches. It was a privilege and pleasure to work with this positive, purpose-driven and visionary team!

Here’s a sneak peek, including ground and aerial perspectives that showcase the superb level of excellence they uphold:

Online communication, especially via video, has never been more important for connecting with your followers, clients and prospects, filling the void created by social distancing and mass elimination of in-person meetings and conferences. Are you utilising this medium, and if so, to its full capacity? If not, why not? Are there perhaps obstacles in your way, such as discomfort towards showing up on camera, uncertainty about how to do this most effectively, or confusion surrounding your visual marketing message?

If that’s the case, then now’s the time to act to ensure you don’t get left behind or lost in the noise of amplified competition online. We have the perfect gift to help you, in the form of Naomi’s FREE Rock That Lens Intro online course that offers a great introduction into how to shine on camera and create a compelling online presence that magnetises your ideal audience to you.

Free Online Course by Naomi Estment

CLICK HERE to join the savvy professionals and business owners who have been eagerly signing up in recent weeks. Why? Because being grounded and clear in your branding and personally empowered to convey your message to your target market is essential to success in our new reality, and exponentially more impactful with the help of exceptional, authentic photo and video content.

If you need a professional shoot to ensure that your photos and videos stand out from the crowd, please get in touch. We’d love to assist.

Blakes Maphanga Team

What A Team

Posted by Naomi on

When last did you update your website photos? For you, this may mean compelling profile pics of you and your team, if you have one, as well as some captivating behind-the-scenes shots of you all at work, doing what you do. It’s also key to showcase where you work by featuring attractive, welcoming images of your premises, indoors and outdoors (including aerial) if that’s appropriate for you.

We recently had the privilege and pleasure of capturing fresh website photos and footage for the fabulous team at Blakes Maphanga Attorneys in Randburg. An esteemed, long-established law firm that specializes in providing expert legal services, they have beautifully maintained premises including a library filled with law books. It’s special ambience contributed to creating a perfect setting for some of the team and individual photos, and for strategic filler pics that evoke mood for their new website:

Blakes Maphanga Website Photos

These filler pics purposely focus on relevant items such as law books, branded pens, spectacles, notebooks, cups of coffee and discreet vases of flowers, with the background blown out of focus. What items can help to showcase what you do and offer visual insight to enhance your website and amplify your brand? It’s worth considering this for your next photo and/or video shoot.

You want to help prospects instantly and easily imagine what it will be like to work with you, while building the ‘know, like and trust’ factor for your brand. Ideally, shoots will also promote teamwork in a powerful way, revamp your company spirit and reinforce your and your clients’ confidence in your business. Of course, professional video content can ramp up the impact of this even more.

Professional shoots that leverage skillful lighting as well as experience and expertise in composing photos and assisting you to pose attractively, can dramatically up-level the success of your marketing, online and offline. They can also help to position your brand as premium, empowering you to charge premium prices, if this is in alignment with the value and quality that you offer.

Mid-year is a great time to refresh your online presence and spice up your website with an up-to-date look and feel, to help you and your business finish the year strong! If you need help with professional photos and videos, you’re welcome to contact us.

Illovo Central view towards Sandton

Movers and Shakers

Posted by Dave on

How strongly do you buy into the power of visual content to amplify your marketing and online media? If you’re anything like our valued client FWJK, you’re fully on board and leveraging it to the benefit of your business and brand. What started out as a casual introduction over a cup of coffee has blossomed into our excellent relationship with the highly professional team of engineers and project managers at this dynamic and dedicated property development company.

With specialist insight and input from the FWJK team, we capture the journey of each new development, from turning the first sod of soil to completion of their “AAA” grade high-rise office blocks in Sandton, Johannesburg – the heart of Africa’s financial hub. An effective strategy that we’ve implemented together is to create a quarterly update video and series of photos of the progress achieved over the previous 3 months, until completion of each project.

This is particularly appreciated by the stakeholders and investors, as they get to see the awe-inspiring work that results in each building rising up from an empty piece of land and growing every quarter into a towering icon. Premium finishes and fittings add the final touches to what will become a sought-after base for the prospective tenants and owners, as they proudly share their new abode with their clients, friends and families.

The video below shows FWJK’s latest development, Illovo Central, going up in the exclusive location between St Davids Marist in Oxford Road and the iconic Summer Place conference centre in Mellville Rd. It will be an 18 story “AAA” office facility, eventually sharing its ground floor with Illovo Point which is directly next to it, to create an upmarket retail experience for diners and shoppers. The video depicts the building progress from February to end April, 2019:

This strategy is a classic example of a modern corporate or commercial business adapting to the times and utilising the best possible platforms to market, inform and archive their exceptional achievements in the form of time-lapse videos, aerial video and stills, as well as traditional ground-based videography and photography. Including photos and footage of key players in the projects adds interest and appeal too, bringing the coverage vibrantly to life.

How can your business benefit from leveraging compelling visual content and archival media to ramp up the impact of your marketing? We’d love to discuss the value in this, as it applies to your specific requirements and industry, with a view to applying our extensive experience and expertise to support your business growth. Please contact us if you’re interested in exploring ideas and options. We’d love to assist.