aerial video

Dave Estment - Aerial Photographer & Videographer

At Your Service

Such strange times we’re all experiencing. How are you and yours holding up? We hope that you’re finding ways to navigate our global situation successfully, including continuing to work as that applies to you. We’re grateful to be back in business after some barren lockdown weeks, and are at your service to help with any ground or aerial photography or videography needs you may have.

Above is a pic of Dave prepping his drone before a recent shoot we did for the fabulous team at Nature’s Choice and their Baobab manufacturing facility. This was to create a promo video for them to share with prospective partners, with a view to providing contract packaging opportunities to utilise the full capacity of their state-of-the-art plant that processes raw materials and packages them into ready-to-eat, resealable pouches. It was a privilege and pleasure to work with this positive, purpose-driven and visionary team!

Here’s a sneak peek, including ground and aerial perspectives that showcase the superb level of excellence they uphold:

Online communication, especially via video, has never been more important for connecting with your followers, clients and prospects, filling the void created by social distancing and mass elimination of in-person meetings and conferences. Are you utilising this medium, and if so, to its full capacity? If not, why not? Are there perhaps obstacles in your way, such as discomfort towards showing up on camera, uncertainty about how to do this most effectively, or confusion surrounding your visual marketing message?

If that’s the case, then now’s the time to act to ensure you don’t get left behind or lost in the noise of amplified competition online. We have the perfect gift to help you, in the form of Naomi’s FREE Rock That Lens Intro online course that offers a great introduction into how to shine on camera and create a compelling online presence that magnetises your ideal audience to you.

Free Online Course by Naomi Estment

CLICK HERE to join the savvy professionals and business owners who have been eagerly signing up in recent weeks. Why? Because being grounded and clear in your branding and personally empowered to convey your message to your target market is essential to success in our new reality, and exponentially more impactful with the help of exceptional, authentic photo and video content.

If you need a professional shoot to ensure that your photos and videos stand out from the crowd, please get in touch. We’d love to assist.

Illovo Central view towards Sandton

Movers and Shakers

How strongly do you buy into the power of visual content to amplify your marketing and online media? If you’re anything like our valued client FWJK, you’re fully on board and leveraging it to the benefit of your business and brand. What started out as a casual introduction over a cup of coffee has blossomed into our excellent relationship with the highly professional team of engineers and project managers at this dynamic and dedicated property development company.

With specialist insight and input from the FWJK team, we capture the journey of each new development, from turning the first sod of soil to completion of their “AAA” grade high-rise office blocks in Sandton, Johannesburg – the heart of Africa’s financial hub. An effective strategy that we’ve implemented together is to create a quarterly update video and series of photos of the progress achieved over the previous 3 months, until completion of each project.

This is particularly appreciated by the stakeholders and investors, as they get to see the awe-inspiring work that results in each building rising up from an empty piece of land and growing every quarter into a towering icon. Premium finishes and fittings add the final touches to what will become a sought-after base for the prospective tenants and owners, as they proudly share their new abode with their clients, friends and families.

The video below shows FWJK’s latest development, Illovo Central, going up in the exclusive location between St Davids Marist in Oxford Road and the iconic Summer Place conference centre in Mellville Rd. It will be an 18 story “AAA” office facility, eventually sharing its ground floor with Illovo Point which is directly next to it, to create an upmarket retail experience for diners and shoppers. The video depicts the building progress from February to end April, 2019:

This strategy is a classic example of a modern corporate or commercial business adapting to the times and utilising the best possible platforms to market, inform and archive their exceptional achievements in the form of time-lapse videos, aerial video and stills, as well as traditional ground-based videography and photography. Including photos and footage of key players in the projects adds interest and appeal too, bringing the coverage vibrantly to life.

How can your business benefit from leveraging compelling visual content and archival media to ramp up the impact of your marketing? We’d love to discuss the value in this, as it applies to your specific requirements and industry, with a view to applying our extensive experience and expertise to support your business growth. Please contact us if you’re interested in exploring ideas and options. We’d love to assist.

P4 Pro Shooting Aerial Footage for OV&P

How Do We Do It?

Here at Outdoor Video & Photographic, we’re privileged to have long-standing relationships with some of the finest corporates and property developers in South Africa. What’s really cool is how much we’ve learnt over the past 18 years that has enabled us to improve and refine our techniques and technology so that our clients are always excited about the work we produce for them.

A big game changer over the last 10 years has been the advent and exponential growth of what is known as image stabilisation, which is achieved through powerful technology being built into hand-held filming platforms such as the DJI Ronin. Even more amazing is the use of similar technology in remotely controlled quadcopters known as DRONES, like the P4 Pro pictured above.

When we create a video or short film there are a multitude of factors that come into play which, if not choreographed and planned effectively, can result in lost time, money and more importantly, one’s reputation in the videography industry. Ground based filming, usually done with gimbals or tripods, as our good friend and freelance cameraman Chris Duys demonstrates below, is the foundation of most filming projects, but being able to add a whole new dimension (literally) to the storyline has upped the ante bigtime.

Chris Duys Shooting Video for OV&P

This is where aerial drones and hand-held gimbals come into their own. The technology used in drones has enabled manufacturers to shrink the size, reduce the originally exorbitant price dramatically and exponentially increase the functionality and quality of these amazing pieces of engineering art, to the point that if you don’t take advantage of them you’re going to get left behind in terms of missing the opportunity to exploit the potential power of your online and traditional marketing efforts.

The silver bullet is the incredible level of stability one can achieve using these three axis gimbals with the latest tech stabilising the image irrespective of the wind buffeting the drone every which way or the jarring that is almost impossible to obviate when walking, running or jumping around with a hand-held camera that is not stabilised.

In the past filmmakers have used huge pivoting structures called jibs to track moving objects on the ground and they’ve had to use expensive helicopters for aerial shots with expensive gimbal systems to stabilise the video and stills footage. All of this new, amazing tech is particularly effective when combined with other elements to achieve the desired look and feel for each production.

Chris Duys & Dave Estment of OV&P

On the technical side, this involves combining elements such as ground based tripod footage and ground based gimbal footage with stabilised aerial footage (the new dimension), as well as time-lapse footage where applicable. This is created from multiple interval images such as Chris and I were setting up here to capture construction in progress. Some other key elements that come into play are creative aspects like shallow depth of field, focus pulling, lighting, audio and slow/fast motion effects, colour grading, etc.

Using one element on its own is limiting and far less compelling than leveraging our creative and technical talents to merge all of the options available, be it to create content for construction, corporate, wildlife, commercial or any other visual tool intended to enhance credibility, highlight differentiators and showcase value systems on behalf of any business out there.

I hope this brief explanation of how we do it and what tech we use sheds some light on the complexity of options available to our videographers in their quest for excellence. If you have any questions, you’re welcome to post a comment below. We’re happy to chat!