How strongly do you buy into the power of visual content to amplify your marketing and online media? If you’re anything like our valued client FWJK, you’re fully on board and leveraging it to the benefit of your business and brand. What started out as a casual introduction over a cup of coffee has blossomed into our excellent relationship with the highly professional team of engineers and project managers at this dynamic and dedicated property development company.
With specialist insight and input from the FWJK team, we capture the journey of each new development, from turning the first sod of soil to completion of their “AAA” grade high-rise office blocks in Sandton, Johannesburg – the heart of Africa’s financial hub. An effective strategy that we’ve implemented together is to create a quarterly update video and series of photos of the progress achieved over the previous 3 months, until completion of each project.
This is particularly appreciated by the stakeholders and investors, as they get to see the awe-inspiring work that results in each building rising up from an empty piece of land and growing every quarter into a towering icon. Premium finishes and fittings add the final touches to what will become a sought-after base for the prospective tenants and owners, as they proudly share their new abode with their clients, friends and families.
The video below shows FWJK’s latest development, Illovo Central, going up in the exclusive location between St Davids Marist in Oxford Road and the iconic Summer Place conference centre in Mellville Rd. It will be an 18 story “AAA” office facility, eventually sharing its ground floor with Illovo Point which is directly next to it, to create an upmarket retail experience for diners and shoppers. The video depicts the building progress from February to end April, 2019:
This strategy is a classic example of a modern corporate or commercial business adapting to the times and utilising the best possible platforms to market, inform and archive their exceptional achievements in the form of time-lapse videos, aerial video and stills, as well as traditional ground-based videography and photography. Including photos and footage of key players in the projects adds interest and appeal too, bringing the coverage vibrantly to life.
How can your business benefit from leveraging compelling visual content and archival media to ramp up the impact of your marketing? We’d love to discuss the value in this, as it applies to your specific requirements and industry, with a view to applying our extensive experience and expertise to support your business growth. Please contact us if you’re interested in exploring ideas and options. We’d love to assist.
