location photo shoots

Powerful Portfolio Books

When you think about photo albums, all sorts of variations may come to mind, perhaps featuring weddings, personal photo shoots or family holidays, to name a few. But how about showcasing your company or your work projects in a powerful way? This is one of the specialist applications that we apply to portfolio books, ranging from high-end, leather-bound options with individual presentation boxes, to more affordable, quality versions, all of which can uniquely highlight who you are and what you do.

One of our esteemed clients, the Barrow Group, have capitalized on this opportunity to showcase their exceptional construction work, such as for their iconic Metropolis on Park building in Sandton, Johannesburg. Above is a sneak peek at the beautiful top-of-the-range photo book that we designed and delivered for them, along with 10 mid-range versions, all finished to exacting standards. As an example, these can offer the means to share an exquisite summary of the building in its reception area, as well as provide personal gifts for key stakeholders. Here is another pic, showing the personalized front cover with the Metropolis on Park logo.

We captured photos and footage from the start of the development, when blasting began, right through significant milestones to completion of this 13 story masterpiece, which is topped by penthouses. Photographing the fabulous launch party enhanced our scope of content with warm, engaging images of people enjoying themselves in and around the building, reflecting the exclusive luxury lifestyle that it offers. We created a similar series of unique portfolio books for Barrow’s phenomenal Katherine & West building in Sandton, which was voted the Coolest Building in Jozi. That featured some of the select installations of business tenants, in addition to captivating penthouse spreads. For both projects, we included breath-taking aerial perspectives using drone technology.

For years, we have used a similar A3 sized, leather-bound portfolio book to support the marketing of our company, Outdoor Video & Photographic. It features a double page spread for each of the primary genres of photography that we offer, including wildlife. This has served us brilliantly at countless introductory meetings, giving prospective clients an immediate idea of the quality and style of our work, and establishing common ground with those who share our passion for wildlife. If you fancy raising your marketing game with a powerful portfolio book, then feel free to contact us to discuss your options. We’d love to connect with you.

In the meantime, to find out more about the exceptional residential apartments available for sale and to rent at ‘Sandton’s Most Beautiful Address‘, please visit the Metropolis on Park website . . . and prepare to be enchanted!

Aerial Image of Sandton by Dave Estment of OV&P

Night Photography – Not Always Easy

We’re often asked to do low-light or night photography, either in the bush, close to nature and the stars, or when our property development clients want to showcase their architectural creations, for example. The images above and below are classic examples of low-light photography, the first using a 3 Axis gimbal to stabilise the camera on an aerial drone and the second using a tripod.

The first thing that tends to pop into people’s minds when talking about night or low-light photography is that it’s difficult because the shutter speed, aperture and ISO settings are dramatically compromised due to the reduced available light. This can easily result in blurred images because of camera shake and not having enough shutter speed. In some ways they’re right, because it doesn’t matter how technically correct the image may be – if it’s blurred, it’s useless. Period.

Key Camera Settings

So, how do we produce perfectly exposed, pin-sharp images in near darkness? First, we need to stabilise the camera so that it stays rock steady while the shutter is open, sometimes for up to 30 seconds or longer. One of my golden rules when doing low-light photography is to use the lowest possible ISO setting, as this will minimise the graininess of the image. So if your camera has a low ISO setting of 100 and a high ISO setting of say 6400, ALWAYS choose 100 as your default when possible.

The second factor to consider is the depth of field you want to achieve in the shot. The larger the aperture, the shallower the depth of field, but the more light is allowed onto the sensor. What if you want a deeper depth of field where everything appears to be in focus? Simple. Use the aperture setting that will give you the depth of field you require. Then let the last setting that you need to consider compensate for the lack of available light, while ensuring correct exposure and depth of field. What’s this last setting? Shutter speed!

The Game Changer

Once you have stabilised the camera on a tripod or a three-axis gimbal in the case of a drone, you’re free to use the slowest necessary shutter speed to control how much light is allowed to reach the sensor. Stabilisation is the game changer. In general, it’s the answer to the problem, but there is another factor that creeps into the equation. What if you have areas of the image that are brighter than other areas, like a brightly lit lounge or bedroom in a house that is otherwise pretty dark by comparison?

Night Photography of Home by Dave Estment of OV&P

The Golden Rule

The golden rule here is to expose correctly for the brighter areas, because if you overexpose these, you will completely “blow” them, leaving no information there to “pull back” in post production. When you correctly expose the brighter areas of the image, which will in turn underexpose the darker areas, there is still a much better chance of brightening the darker areas in post production (since these tend to contain more information), provided they are not completely black.

The Next Level

It helps to use artificial light like a speed-light or studio lights to balance the available light in the darker areas of the image. This is where it can get tricky, and it’s probably a good idea to call in a pro in situations like this 🙂 The same principles apply whether you’re in the bush or in the “Big Smoke”. It does take more planning and time to execute a correctly exposed, pin-sharp low–light photograph, but if you use these guidelines, I’m sure you’ll be thrilled with the results.

Please feel free to contact us for your low-light projects and any other video and photographic requirements that may call for more experience. In the meantime, SHOOT SHARP.

Amore' Vlok, 2017 IMTA Contestant, photographed by Naomi Estment

Modeling Portfolio Magic

Do you or someone you know need a professional talent or modeling portfolio? Or do you simply enjoy beautiful portraits? Either way, you’re in the right place! If you’ve followed our blog for a while, you’ll know that personal portfolios are a specialty of ours, that I particularly love to shoot. This time of year is always exciting too because models, actors, singers and dancers all over the world are preparing for the IMTA (International Modeling and Talent Association) convention, which takes place next month in New York.

International Model of the Year

I’ve recently had the privilege and pleasure of photographing three stunning contestants from Figures Models Randburg. Above is a photo of Amore’ Vlok, who won the Figures Models SA International Model of the Year award, including an all expenses paid trip to the convention. She wanted some versatility in her portfolio, including indoor and outdoor images, so we set up a special portable lighting scenario in our garden, which is adjacent to our studio. This made it super quick and easy to incorporate natural, shallow-depth-of-field shots, as well as co-ordinate changes of outfits and backdrops. Here are a few more photos from her shoot:

Modeling Portfolio of Amore' Vlok - by Naomi Estment

Capturing Personality

As you can see, Amore’ brought along a hat, which really suits her. This is something that I suggest clients do for their individual portfolios, so that we can try it out and include a few photos with a hat in their final selection. Without fail, I find that it helps to bring out personality and inject a bit of fun into the shoot. We generally include a mix of casual and more formal clothing, which we go through together in order to match different outfits, hairstyles and make-up with various backdrops, props and lighting arrangements.

Talented Young Stars

It was a treat to photograph Amore’, who brims with talent, both on camera and in person. She is fabulously tall, giving her a great advantage on the ramp as well. To see more of her photos, view my Facebook album Amore’ Vlok in Studio. While you’re there, have a look at the albums featuring modeling portfolios of two more gorgeous contestants: Mwila Masongo and Nicole Morgan:

2017 IMTA Contestants, photographed by Naomi Estment

Each has their own signature brand of beauty, which I’ve no doubt will shine in New York just as it does here in Johannesburg.

Please join me in wishing all three of these talented young stars everything of the best for their trip!