photography tips

Chocolate Easter Bunnies

How to Showcase Products

Posted by Naomi on

Professional product photography and videography are crucial elements of the majority of marketing activity both online and offline. From the high-definition still and moving images that adorn billboards and are broadcast on TV to the low res versions shared on Facebook and YouTube, capture quality remains key to effective brand promotion. As with other genres of photography and videography, it’s important to establish an accurate brief up front. Brainstorming ideas can also contribute to superior results, addressing various things like theme, setting, backdrop, lighting, mood, colour scheme, positioning, cast, props and special effects – created during or post capture. Continue reading “How to Showcase Products” →

Sandton Gautrain Station by night

Importance of Retouching

Posted by Dave on

Debates sometimes rage about the degree of retouching that is appropriate – or in the case of photography competitions, acceptable – in the arena of digital photography. Opinions range across the spectrum from purists who feel that photos should be mastered entirely before being taken, through to artistic creatives for whom Photoshop provides a playground where the sky is the limit. Continue reading “Importance of Retouching” →

Studio portrait of a model

How to Create A Cover Photo Look

Posted by Naomi on

Various factors contribute to creating a cover photo effect, starting with an appropriate background, which you want to be as uncluttered as possible in order to accentuate your subject and, where applicable, accommodate cover text. While it is possible to etch your subject from pretty much any background, and superimpose it onto another, it is far preferable to shoot the best image that you can, from the start, like the examples included in this post that feature some of the beautiful models we’ve had the privilege and pleasure of photographing. Continue reading “How to Create A Cover Photo Look” →