visual marketing, utilising images and/or video

Dave Estment, Licenced Drone Pilot

Licenced To Fly

In my last aerial videography and photography article Drone Time, or Not? I highlighted the pros and cons of this new technology and flying platform which has taken the film and photographic industries by storm in the last couple of years.We have been waiting for the new legislation governing the drone industry with bated breath, and it is finally upon us. South Africa has embraced the challenge of putting realistic, achievable legislation and professional training in place, in line with first world countries like the USA and some countries in Europe and Asia. Continue reading “Licenced To Fly”

Wow Your Website

Video is a leading means of engagement on the Internet, so it makes sense to capitalize on this to up-level your website by sharing a compelling intro video on the front page, for example. This can take many forms, depending on your focus, but a simple and impactful approach can be to film yourself speaking about what you do and why. Yet if you’re not familiar with the potentially complex process of shooting and creating videos, the thought of going about this may be overwhelming. Here are a few pointers to get you started, as well as a sample intro video from my personal website www.naomiestment.com: Continue reading “Wow Your Website”

White Rose with Purple Background

Visual Marketing Revamp

Revisiting the design and content of your website can result in a vibrant brand refresh, particularly when new photo and video content is included to enhance relevant, laser-focused copy. I recently worked through this process on my signature website www.naomiestment.com, which is where I share camera coaching for visionary women who want to rock that camera and share their brilliance via images and video. Continue reading “Visual Marketing Revamp”